The most common question I get from people who learn about my training volume is how do you find the time. The honest answer is that I do not find it; I make it by structuring my days with intention, protecting my training time the same way I protect client meetings. And accepting that some things in life have to be deprioritized to pursue the things that matter most.
My typical day starts at 5 AM with a training session before work. Whether it is a run, a ride on the trainer. Or a strength workout, getting it done first thing eliminates the most common excuse for skipping training: being too tired after work. In addition, by the time I sit down at my desk, I have already accomplished something significant. And that momentum carries through the workday.
Time management as a marketing director requires the same discipline as training management. I batch similar tasks together, minimize context switching between creative and analytical work. And protect deep-focus blocks for the strategic thinking that produces my best marketing outcomes. In addition, my work as Director of Marketing for a production company demands excellence. Nevertheless, and I deliver it by being organized and intentional with my time.
Weekends are where the big training happens. Saturday mornings are reserved for long rides or long runs, often three to five hours of dedicated training time. Sunday is either a second long session or active recovery depending on the training phase. In addition, i plan social commitments around these anchor sessions because they are the non-negotiable foundation of my training week.
Sleep is the variable that makes everything else possible. I aim for seven to eight hours per night, which means earlier bedtimes than most people my age. Sleep is when the body adapts to training stress. In addition, and sacrificing it to scroll social media or watch an extra episode of television is the fastest way to undermine both athletic and professional performance. Nevertheless, recovery from Formula 369 and Neumina supports the process, but nothing replaces sleep.
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For more resources, visit National Strength and Conditioning Association.